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Grâce au déploiement de comScore Digital Analytix, OTTO améliorera son marketing en ligne, l’ergonomie de son site Internet et son offre produits destinée à ses consommateurs, distributeurs et partenaires publicitaires. Avec la fonctionnalité intégrée, Live Segmentation, les utilisateurs pourront zoomer sur un groupe spécifique d’utilisateurs et observer leur comportement en temps réel.
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OTTO ist Deutschlands führender E-Commerce Player (im B2C Markt) für Mode und Lifestyle Produkte. Die Bedeutung von E-Commerce für OTTO wird durch den Umsatzanteil deutlich: das Unternehmen erwirtschaftet mittlerweile über 70 Prozent seines Umsatzes durch E-Commerce Aktivitäten. Durch den Einsatz von comScore Digital Analytix will OTTO sein Online Marketing, die Website Usability und sein Angebot für Endkunden, Vertriebshändler und Werbepartner verbessern. Die integrierte Live Segementationsfunktion ermöglicht es Analysten eine spezifische Nutzergruppe und ihr Verhalten in Echtzeit und im Detail auszuwerten. Darüber hinaus bietet der Digital Analytix’s Report Builder die gewünschte Flexibilität im Erstellen von kundenspezifischen Reportings. Durch multivariates Testen, die Integration von Business Intelligence Systemen und Online Marketing Applikationen können die User Experience sowohl als auch die Zielgruppenansprache von Content und Kampagnen optimiert werden.
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OTTO is one of Germany’s leading e-commerce players (B2C) for fashion and lifestyle products, highlighted by the fact that it now generates more than 70 percent of its sales from e-commerce activities. With the deployment of comScore Digital Analytix, OTTO will enhance its online marketing, website usability and their offering for end customers, distributors and advertising partners. The integrated Live Segmentation function enables analysts to zoom in on specific user groups and their behaviour in real time. In addition, Digital Analytix’s Report Builder offers the desired flexibility in generating and customising reports. Through multivariate testing and the integration with Business Intelligence systems and online marketing applications, the user experience, as well as the targeting of content and campaigns, can be optimised.
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OTTO is one of Germany’s leading e-commerce players (B2C) for fashion and lifestyle products, highlighted by the fact that it now generates more than 70 percent of its sales from e-commerce activities. With the deployment of comScore Digital Analytix, OTTO will enhance its online marketing, website usability and their offering for end customers, distributors and advertising partners. The integrated Live Segmentation function enables analysts to zoom in on specific user groups and their behaviour in real time. In addition, Digital Analytix’s Report Builder offers the desired flexibility in generating and customising reports. Through multivariate testing and the integration with Business Intelligence systems and online marketing applications, the user experience, as well as the targeting of content and campaigns, can be optimised.
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OTTO is één van de belangrijkste e-commerce spelers (B2C) in Duitsland voor mode en lifestyle producten. Meer dan 70 procent van haar sales komt tegenwoording voort uit e-commerce activiteiten. Met het inzetten van comScore Digital Analytix zal OTTO haar online marketing, de gebruiksvriendelijkheid van hun website en hun aanbod voor eindgebruikers, distributeurs en reclamepartners verbeteren. De geïntegreerde Live Segmentation functie stelt analisten in staat om real-time in te zoomen op specifieke gebruikersgroepen en hun gedrag. Bovendien biedt Digital Analytix Report Builder de gewenste flexibiliteit voor het creëren en op maat maken van rapporten. Door middel van multivariate testing en de integratie met business intelligence systemen en online marketing applicaties kan de gebruikerservaring en het doelgericht aanbieden van content en campagnes worden geoptimaliseerd.
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OTTO is one of Germany’s leading e-commerce players (B2C) for fashion and lifestyle products, highlighted by the fact that it now generates more than 70 percent of its sales from e-commerce activities. With the deployment of comScore Digital Analytix, OTTO will enhance its online marketing, website usability and their offering for end customers, distributors and advertising partners. The integrated Live Segmentation function enables analysts to zoom in on specific user groups and their behaviour in real time. In addition, Digital Analytix’s Report Builder offers the desired flexibility in generating and customising reports. Through multivariate testing and the integration with Business Intelligence systems and online marketing applications, the user experience, as well as the targeting of content and campaigns, can be optimised.
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